Ethics and passion in their purest form. A tender, detailed analysis of the 100 names on Sarah Records, possibly the most indie of all indie labels, from 1987 to 1995. Heroics and belligerence, fanzines, jangle guitars and incorruptible attitude. A true inspiration.
Ethics and passion in their purest form. Welcome to a tender, intricate analysis of Sarah Records, possibly the most indie of all indie labels, from 1987 to 1995. This is a film that doesn't cut corners: Sarah's 100 hits are examined one by one in almost two hours of film. This is a documentary where ethics prevail and one in which ideals, attitude and practices are just as important as the sounds. Heroics and belligerence, ephemeral-eternal pop, fanzines, jangle guitars and incorruptible attitude. Defense of the frugal, DIY spirit "everyone can do this". The founders – Matt Haynes and Clare Wadd – in their "shy miserabilist" years. The flexidiscs. The inspirations (June Brides, Orange Juice), the letters and parcels. The long list of journalists that detested Sarah. The fans. All the bands and records: The Orchids, The Field Mice, Blueboy, Another Sunny Day, Heavenly, Even As We Speak... The stubbornness and determination of the founding duo, their final declaration, their focus on something that was non-commercial, and non-banal, as if music could change lives and mean SOMETHING. Calvin Johnson, Everett True, Bob Stanley and many others talk to us of the passion and punkism in anorak city. Deeply inspiring.